- Introduction
- Priorities
- Goals
- Income Versus Expenses
- Future Cash Flow
- Creative Ways to Start Saving
- The Time Value of Money
- Painless Ways to Boost Savings
- The Need for an Emergency Fund
Let's talk about your priorities first. Thinking about your priorities and what is important to you will get you in the goal-setting frame of mind. Think about who you are and 'what makes you tick.' Then, make sure your goals are in line with what you are all about.
Balancing Between Wants and Needs
Wants are emotional. There is a deep feeling behind your wants. You want to be loved. You want to be secure. You want to feel good. Your wants are not necessary for your survival but they are important for how you feel about yourself.
Needs are requirements. Things like food, shelter and medicine are needs. You can't survive and grow without them. You also have financial needs, like an emergency reserve account, adequate health insurance and a regular savings program.
Keep in mind the difference between your wants and your needs. For example, do you want a new car because you don't like the old one, or do you need one because the old one is falling apart?
We're not saying that you should not have goals for the things you want. We are saying that asking yourself if you really need it will help you to prioritize. And since few of us can have everything that we want, knowing your priorities will help you determine what needs to be done next and what has to change.
Common Priorities
To help you think about your priorities, or what's important to you, we've given you a list of common priorities. Print out this list if you like, and then go through it and put an 'X' in the appropriate column – most important, kind of important or least important. Feel free to add your own.
Ranking |
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Priority |
Most Important |
Kind-of-Important |
Least Important |
Starting a family (having a child or children) |
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Funding College Expenses |
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If you're a partner in a two-earner couple, making sure you're making the right financial moves |
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Providing Day Care for your children |
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Taking care of elderly parents or relatives |
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Planning around separation or divorce |
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Buying your first home |
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Selling your home and buying another one |
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Buying a second home, vacation home or a rental property |
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Getting a big investment portfolio |
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Making sure health costs are taken care of |
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Taking care of your family if you die |
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Taking care of your family if you become disabled |
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Spending less |
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Reducing debt |
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Achieving success in your career |
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Planning for a comfortable retirement |
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Achieving financial confidence |
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Reducing your income tax bill |
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Giving to charity |
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Having a good estate plan |
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Traveling |
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Other priorities: |
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What this means to you: When you open an account, we will ask you for your name, address, date of birth and other information that will allow us to identify you. We may also ask to see your driver's license or other identifying documents.
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